Pre-Suasion: A Revolutionary Way to Influence and Persuade
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In “Pre-Suasion: A Revolutionary Way to Influence and Persuade”, social psychologist Robert Cialdini offers an understanding of effective persuasion and how the secret lies in the key moment before a message is delivered.
Cialdini explains how to capitalize on the essential window of time before you deliver an important message in order to prepare others to be receptive to it. He believes that in order to change “minds” a pre-suader must also change “states of mind.” This book includes techniques to become a master persuader, and learning how to redirect the focus of attention before a relevant action.
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If you have a question or problem, ask us:Table of Contents/ List of Topics Covered:
Acknowledgments
Author’s Note
Part 1 – Pre-Suasion: The Front Loading of Attention
1. PRE-SUASION: An Introduction
2. Privileged Moments
3. The Importance of Attention . . . Is Importance
4. What’s Focal Is Casual
5. Commanders of Attention 1: The Attractors
6. Commanders of Attention 2: The Magnetizers
Part 2 – Processes: The Role of Association
7. The Primacy of Associations: I Link, Therefore I Think
8. Persuasive Geographies: All the Right Places, All the Right Traces
9. The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
Part 3 – Best Practices: The Optimization of Pre-Suasion
10. Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
11. Unity 1: Being Together
12. Unity 2: Acting Together
13. Ethical Use: A Pre-Pre-Suasive Consideration
14. Post-Suasion: Aftereffects
References
Notes
Index
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- Kindle $16.55
- Hardcover $17.23
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