Neil Strauss (Style)
Neil Darrow Strauss (known as "Style") is best known today as a pick up artist and dating advisor, and the man who revealed the underground 'pick up artist community' to the world.
In his early 30s Neil Strauss sought out and studied with the best of the pick up artist and dating advice community. Under their mentorship he went from a guy with very little experience with women to one of the most well respected and successful members of the pick up artist community in just 2 years.
His book "The Game: Penetrating the Secret Society of Pick-Up Artists" was published in 2005 and exposed the pick up artist community to the world. The book quickly became a bestseller, and today has been read by millions of men around the world.
On the back of the book's success Style launched "Stylelife" a dating coaching company in 2006 and continues to be involved in some of its coaching and seminars (although he has a team of dating coaches that do most of the work now).
Personal DataCommercial Alias Name: Style (Chris Powles) or Style PUA
Real Name: Neil Darrow Strauss
Date of Birth: October 13, 1973 (Age 41)
Height: 5"6 (168cm)
Profession(s): Pick Up Artist (PUA) • Dating Coach • Author
Affiliated Dating Companies: Stylelife Academy
Web PresencesTwitter profile: @neilstrauss
Facebook profile: neilstrauss
Reddit profile: iamneilstrauss
Concepts InventedOne of the most well known concepts that Neil Strauss invented was "Attraction Switches". According to Style, if you succeed in flipping these switches "On" for a woman she will be attracted to you and interested in furthering the relationship romantically.
The original list is much longer but nevertheless, a few are listed below:
Other concepts that Style (Neil Strauss) invented include:
Neil Strauss Quotes“I had to go through this because men never ask for help. And they never take a good, hard look at themselves to figure out what's broken, what's not effective, what's not working.”
"To get a woman, you have to be willing to risk losing her."
"Most guys who define themselves as "too nice" only behave nicely because they want everybody to like them and don’t want anyone to think badly of them. Don’t mistake being fearful and weak-minded for being nice."
“If there was anything I'd learned, it's that the man never chooses the woman. All he can do is give her an opportunity to choose him.”
"A lot of people make the mistake of trying to defend principles in relationships. My goal is long-term happiness. And I make choices that aren’t going to undermine that goal."
“Without commitment, you cannot have depth in anything, whether it's a relationship, a business or a hobby.”
“there are only so many ways to get rejected or ignored. It doesn't hurt at all anymore because why should someone who's a complete stranger have any control over your sense of self worth”
Neil Strauss was born in Illinois, and today lives in Los Angeles. He is single.
Neil always had the passion for writing. He took the craft very seriously and by the time he was studying at Vassar College, he worked for Ear (an unconventional magazine), and is on the process of editing the first book he ever penned (Radiotext). Always pushing forward, he soon became a copy-editor, proofreader, reporter and critic for the Village Voice.
Midway through Strauss's career as a writer, the New York Times noticed his skill. They sent Jon Pareles to invite him into the company as a music critic for the publication's "Pop Life" column. Strauss gladly accepted the job and soon after, was able to write several successful front page stories for the magazine.
Neil Strauss with Bride Ingrid De La O
He also worked as an editor for the Rolling Stones Magazine. His cover on Kurt Cobain's suicide together with the profile he wrote about Eric Clapton on the New York Times Arts and Leisure section earned him the ASCAP Deems Taylor Award.Neil Strauss coauthored three New York Times bestsellers - Jenna Jameson's How to Make Love Like a Porn Star, Mötley Crüe's The Dirt, and Marilyn Manson's The Long Hard Road Out of Hell - as well as Dave Navarro's Don't Try This at Home, a Los Angeles Times bestseller.
Presently, Strauss is the co-founder of the publishing company Igniter. He manages to write while simultaneously running the company.
In January 2011 Neil published a new book "Everyone Loves You When You're Dead: Journeys Into Fame and Madness" relating discussions he's had during his journalist career with a range of rock and pop stars and celebrities. Some of these discussions relate to the topic of "Game", most notably with Lady Gaga and Russell Brand.
Engagement, Bachelor Party (Style's Funeral) and Marriage
Neil Strauss' Bachelor Party
On 21st April 2013 Neil announced to subscribers of his email list that he was engaged and would be getting married to his girlfriend of 2 years, Ingrid De La O, in August 2013.
The bachelor party, also named 'funeral' of style (aka his life in the game) on the invitation was held on Sunday August 25th 2013. He marries Ingrid De La O six days later on 31st August in Malibu.
Neil once said in an interview "Date someone for a year, live with them for a year, then get engaged for a year before getting married. To me that seems sensible." [theAge] His actual timeline was a little shorter, at just over 2 years.
Neil's bachelor party was a big event featuring the funeral of his pickup artist alter-ego Style, complete with a real coffin, tombstone and eulogy. In the coffin was laid a 'peacocking style' party suit and guests left their notes for the couple inside it (instead of the typical book).
Pickup Artist Career
In 1999 Neil found the pick up artist community and began to invest time in studying the arts and advice they had about women.
He created an alias name "Style" as his forum discussion name, and for other's to know him by. As a second line of protection of his identity he also took on the personal name "Chris Powles" which he gave to people he knew better. No one in the pick up artist community would know his real name or about his writing career until later in 2005.
He became deeply interested in the community and its advice and thoroughly studied, including paying $500 for the first coaching bootcamp given by the pick up artist Mystery (Erik von Markovik).
He became Mystery's main wingman and companion in the arts, and also began teaching students himself on Mystery's bootcamps. He gradually rose in status within the pick up artist community as one of the better pick up artists.
Then, in 2004, another journalist researching the pick up artist appeared on one of Mystery's bootcamps and identified Style as Neil Strauss. At this point, Neil decided he should make the choice to reveal his own identity within the pick up artist community rather than have another journalist reveal it.
He authored an article about his experiences in the dating industry under his real name and published it on the New York Times.
In 2005, Style published a biographical account (with some storytelling element incorporated) on his experiences within the community of pick up artists. The book was entitled The Game: Penetrating the Secret Society of Pick-Up Artists. Released through Regan books in the United States, it literally jumped over many existing products at the time, landing on the #1 spot on Amazon.com immediately and lasting a month as the bestseller list from October to November in the New York Times. The success of the book has been so great that it is now being made into a film by Spyglass Entertainment.
Neil Strauss says himself in the book that he is physically unattractive being short, bald and skinny. So, if he can learn to be good with women, so can any other man. This is part of the reason for the book's success.
Shortly afterwards Neil Strauss developed a DVD program on his personal dating methods and worked with a well known successful Internet Marketer (Frank Kern) to market it as the "Annihilation Method". The course was a resounding success, and made over $1,000,000 in revenue.
Shortly afterwards, Style, stopped working with Mystery and created his own dating coaching company. "Stylelife" was launched in 2006 and was the first online membership coaching training program (i.e. virtual coaching) in the dating advice industry.
Up until his marriage in 2013, Style continued to be involved in the creation of some of Stylelife's course materials and their real world seminars. The coaching however, was already done by his team of dating coaches (most of which were also some of his first students after he published The Game).
In the latter part of 2013 we'll find out how involved Neil Strauss will be. Since he buried his pickup artist alias, Style, in Hollywood Forever cemetery during his combined bachelor/ bachelorette party - it may signify the end of his coaching and training on dating.
While he was learning to meet and attract women and single he dated and slept with an average of 5 new women each month.
In his autobiographical "The Game" he says that he took the numbers of celebrities Brittany Spears and Dalene Kurtis (but took it no further).
Since 2005 he has settled down into monogamous long term relationships with women. One of these was a celebrity and the others all seem to have been longer term (over 1 year) stable girlfriend relationships.
He experienced and experimented with a wide range of relationships over this time. This included many threesome experiences and having multiple girlfriends and sleeping partners. Some of these experiences, he gives honest accounts of in "The Game".
Girls and Girlfriends Neil Strauss has Been Involved WithFormer and current girlfriends that became public knowledge have been very attractive including:
Relevant Qualifications & Awards
Notable Media AppearancesNeil Strauss made most of his media appearances related to his dating advice career immediately after the release of "The Game" and its sequel "The Rules of the Game" between 2005 and 2007.
Books, Courses and Coaching by Neil Strauss (Style)
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