Adam Lyons (AFC Adam)
Adam Lyons (originally known as AFC Adam) appeared as an increasingly popular dating coach from the pick up artist community in 2007.
He is affiliated with PUA Training, although he has built his own independent reputation over the years.
Contents
- Personal Data
- Trademark Advice & Personal Quotes
- Biography
- Proof of Adam Lyons (AFC Adam)'s Dating Skills
- Notable Media Appearances
- Books, Courses and Coaching by Adam Lyons (AFC Adam)
Personal Data
Commercial Alias Name: AFC Adam
Real Name: Adam Lyons
Date of Birth: September 12, 1980 (Age 32)
Height: 6.0"
Nationality: British
Gender: Male
Profession(s): Pick Up Artist (PUA) • Dating Coach
Affiliated Dating Companies:
PUA Training
Web Presences
Twitter profile:
@afcadam
Trademark Advice & Personal Quotes
Concepts and Techniques
Adam Lyons is well known for making a lot of use of pre-selection and social proof, concepts first introduced by Mystery, but where Adam took the concepts to extreme ends. At the height of his involvement with “Project Entourage” (see bio for more info) he would regularly be accompanied to clubs with 20 to 30 good looking women.
However Adam does have good all round skill set including being able to do cold approaching with success during the day and at night without being part of a large social group. For Adam however the effort / reward ratio of building a large entourage was a much more logical and efficient use of his time.
His friends that are former or current PUA Training, Mystery Method and Love Systems instructors claim he is a lot better at conventional game than he lets on and it is reasonable to believe this since he needs to be skilled in order to approach women in the first place in order to get their contact details before he can invite them out in the first place.
The methods that Adam has taught have evolved over the years although they have always involved using pre-selection and social proof to some extent. He often advocates doing lots of short sets in a bar or club in order to build instant social proof before approaching the women you are interested in or waiting until they approach you out of curiosity.
One of the formula's he has taught in the past is:
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1) Build Comfort, where you establish your friendliness, value and social proof.
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2) Break rapport, where you do a take away of sorts.
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3) Build more value and qualify the girl.
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4) Escalation to sex.
Another formula is (C-R) + Q + S = A
- C = Comfort
- R = Rapport
- Q = Qualification
- S = Sexual Escalation
- A = Attraction
Personal Quotes
“A large part of attraction is being comfortable with yourself, and happiness really does come from within. No matter what you read hereon in, no other person on this planet can ever make you as happy as you can make yourself, and as long as you are prepared to accept yourself for who you are, other people will too”.
“Democracies are ruled by the greatest social leaders, who gain their position, through the approval of the most followers... ...their ability to manage social networks and influence others makes them the ultimate social leaders”.
“Pre-selection is the idea that if you have people surrounding you that want you, others will begin to want you”.
“What this boils down to is that if you are looking to meet members of the opposite sex, your chances improve by taking other members of the opposite sex with you”.
“Possessing your own goals and ambitions can be a great way of demonstrating an attractive, unneedy nature and shows you to be well grounded in life”.
“A brilliant man named Stephen Covey once said, ‘Begin with the end in mind.’ Knowing what you want out of any endeavor before you take it on is the best way to walk away with results you can be proud of”.
“Approach anxiety is something everyone new to game has to deal with. And it’s necessary. After all, if you don’t deal with that discomfort, you are never going to get better with women”.
“Some people are just more interesting. For others, all they need is their desk job, a small group of normal friends, and enough freedom to hit the bars on the weekends. Okay, that’s great, but there are others of us that just don’t find satisfaction in a simple lifestyle”.
Biography
Personal Life
Adam had the experience of being voted least likely to ever get a girlfriend in high-school. As a kid his hobbies included playing Dungeons and Dragons, Warhammer and Live Action Role Playing and it seemed that this prediction would come true until he discovered the pick-up artist community in 2005.
Before his dating career Adam worked several different jobs including creating weapons and armor for live role playing events as a prop technician and a period working as a PR Manager for various companies helping people and businesses get media exposure.
He still enjoys his old hobbies of role playing and computer games as well as holding an interest in horror movies.
In June 2009 he married Amanda Torres (now Amanda Lyons). They had been dating for over 2 years at the time.
Dating Advice Career
After first discovering the pick up community Adam, by his own admission, spent a lot of time reading forums and material before taking action around 2006. He struck up friendships with many PUAs (Pick Up Artists) from the London Seduction Society as well as PUA Training and Mystery Method / Love Systems instructors.
He decided to take on the alias name AFC Adam since he still considered himself an AFC (Average Frustrated Chump – someone who is no good with women).
Adam was working in PR and club promotion when he realized that he could get much better results by using 'social proof' to generate attraction and guarantee a steady supply of girls in his life. Together with Mr. M (Jim Stark) and Sheriff from Love Systems he started Project Entourage. This was a party and club promotions company that got them paid to bring hot women to clubs in order to improve the atmosphere and help those clubs get a good reputation.
At this time, people saw how successful he was and started asking him to teach them. This is when he first started speaking at Mystery Method and Love Systems bootcamps and started teaching pick-up, eventually teaming up with PUA Training.
In 2007 he was asked to present at the PUA Summit in the USA which greatly increased his profile amongst U.S. PUAs. Adam’s style, which he named social circle game was quite new at the time and he quickly became popular with his plain speaking presentation style.
Amanda Lyons (then his girlfriend Amanda Torres) joined him to take up coaching herself in 2008 with PUA Training. They have since increasingly run seminars, bootcamps and other coaching activities together.
In 2009 he moved to Austin, Texas in order to head up the development of the U.S. market for PUA Training. In 2010 he also began promoting his own Attraction Explained business with Amanda Lyons, while continuing to run PUA Training bootcamps.
Proof of Adam Lyons (AFC Adam)'s Dating Skills
Adam has had a relatively short career as a single pick-up coach and married Amanda in 2009. Within two years he had built up a very high profile, using his PR experience.
Awards Received
Adam has been given awards by several organizations that comment on the Pick Up Artist community:
- World PUA Summit 2007: Number 1 Ranking UK
- TheLSS.com 2007 to date: Number 1 Ranking UK
- Thundercat’s Seduction Lair Top 10 Pick Up Artist List 2009: Number 3 Ranking Worldwide
Note: Dating Skills Review does not recommend relying on the rankings above for unbiased information. They are just presented here for your information only. Most Pick Up Artist awards are based on an observer’s opinion only with no real constructive evaluation involved.
Approval and Respect from Other Dating Coaches
"Adam's better than me in a number of situations. I've seen Adam do things I couldn't imagine doing, he's picked up some of the hottest girls I've ever seen in some of the most difficult circumstances. I've seen him go into 10 sets, 2 girls 8 guys and take the girl. He's just amazing."
Mr M (Jim Stark) - Love Systems instructor
"Unlike Adam, most people in the [pick up artist] community are either marketers who copied Mystery’s system and really don't have a clue or creepy pick up guys. It's a shame we didn't get the chance to hang out we have a very similar real style and it would have been fun!!"
David Wygant
"Anyone around LA, I highly, HIGHLY want to encourage you to GO SEE ADAM at Johnny Wolf's Monthly Gathering!!! Adam is truly awesome, and YES, he will be part of the headline for the Summit, GO SEE HIM. You probably have seen him on the Rules of Seduction UK Channel 4!"
Vince Kelvin - Ross Jeffries (Speed seduction) Original Wingman
"I met AFC Adam in Dallas. He went out with us one night. He's fucking amazing!!! One of the best I've ever seen. Great teacher as well. He spoke one of the days of the bootcamp and it was great stuff. He's amazing to watch in field."
Braddock - Love Systems instructor
Girls AFC Adam (Adam Lyons) has Been Involved with
Adam kept a low profile as to who he was dating when he was learning to pick up, although there are many pictures of his “Project Entourage”.
In 2007 Adam picked up a Big Brother celebrity, Shabnam, the night she left the house. It was covered briefly in the UK press.
From 2008 he was dating Amanda Torres exclusively, who became his wife, Amanda Lyons, in June 2009.
Notable Media Appearances
Adam has been featured in the Channel 4 documentary "The Rules of Seduction" as well as being interviewed or featured in, FHM, The News of the world, The Sun, The Independent, Kerrang, The Daily Star, Glamour Magazine, Maxim, Arena, The London Paper, The London Lite, and The Star.
Books, Courses and Coaching by Adam Lyons (AFC Adam)
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1.
PUA Training Bootcamp (January 01, 2007)
Authors: AFC Adam (Adam Lyons)•Alex (PUA Training)•Amanda Lyons•Angel (PUA Training)•Anthony P (PUA Training)•Dharam (PUA Training)•Gambler (Richard La Ruina)•Gulliver (PUA Training)•Jess (Pua Training)•Luke Krogh•Ollie Pearce•Psych•Sweeney (PUA Training) |
Company: PUA Training
| Editor Rating | Avg. User Rating |
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0.0 |
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5.4 (7 reviews) |
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2.
The 21 Convention 2012 (North America) (January 01, 2007)
Authors: AFC Adam (Adam Lyons)•Anthony Johnson (Dream)•Bill Burr•Bill DeSimone•Bravo•Brent Smith•Casey Butt Ph.D.•Charlie Hoehn•Christian Hudson•DJ Fuji•Doug McGuff M.D.•Dr. Leonard Peikoff•Drew Baye•Jason (Savage)•John Little•Keith Norris•Kurt Harris M.D.•Mark Alexander•Mark Sisson•Michael Eades M.D.•Nick Sparks•Peter Schiff•Richard Nikoley•Rob (Date Hotter Girls)•Robb Wolf•Ron Paul•Skyler Tanner•Steve Mayeda•Tim Ferriss•Tom Woods•Tucker Max•Tynan Smith |
Company: The 21 Convention
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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3.
The Official 2007 PUA's Summit and Awards (August 25, 2007)
Authors: AFC Adam (Adam Lyons)•Brad P.•Cameron Teone (The One)•David Wygant•Jerry Tran (The Asian Playboy)•Johnny Soporno•Johnny Wolf•Mehow•Sebastian Drake•Thundercat (Joseph Matthews)•Vince Kelvin (Hollywood) |
Company: PUA Summit
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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4.
Principles of Attraction (January 01, 2008)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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5.
Real Man Conference 2008 DVD (January 01, 2008)
Authors: AFC Adam (Adam Lyons)•David Kipping (Alphadoc)•Grant Wellington•Jeremy Soul•Neil Natura•Pim (Smoothdoc)•Sasha Cobra•Sean Messenger•Zan Perrion |
Company: Real Man Conference
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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6.
Beyond The Game (May 02, 2008)
Authors: AFC Adam (Adam Lyons)•Brad P.•David Wygant•Decker Cunov•Don Diego Garcia•Jerry Tran (The Asian Playboy)•Johnny Wolf•Mehow•Mystery (Erik von Markovik)•Sal Peer (Speer)•Savoy (Nick Savoy)•Sean Messenger•Sinn (Jonathan Lee)•Vince Kelvin (Hollywood) |
Company: PUA Summit
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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7.
Real Man Conference 2008 (September 20, 2008)
Authors: Academy Of Social Arts•AFC Adam (Adam Lyons)•David Kipping (Alphadoc)•Grant Wellington•Jeremy Soul•Johnny Soporno•Neil Natura•Orlando Owen•Pim (Smoothdoc)•Sasha PUA•Sean Messenger•Sebastian Drake•Zan Perrion |
Company: Real Man Conference
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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9.
Ultimate Natural Game (January 01, 2009)
Authors: AFC Adam (Adam Lyons)•Beckster•Kezia Noble•Matthew Hussey•Ollie Pearce |
Company: PUA Training
| Editor Rating | Avg. User Rating |
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0.0 |
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4.1 (3 reviews) |
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11.
Instant Attraction Training Course (January 01, 2010)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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12.
The Community Tapes Vol. 1 (January 01, 2010)
Authors: AFC Adam (Adam Lyons)•DJ Fuji•Drew Baye•Right Hand Man•Steve Mayeda (El Topo) |
Company: The 21 Convention
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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13.
The 21 Convention Event Footage (2007–2009) (January 01, 2010)
Authors: AFC Adam (Adam Lyons)•Anthony Johnson (Dream)•Braddock•Chris Orleans•Mehow•Sinn (Jonathan Lee)•Steve Mayeda (El Topo) |
Company: The 21 Convention
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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14.
AFC Adam V.I.P. Monthly Training (January 01, 2010)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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16.
Lifestyle Seduction (April 01, 2010)
Authors: AFC Adam (Adam Lyons)•Gambler (Richard La Ruina) |
Company: PUA Training
| Editor Rating | Avg. User Rating |
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0.0 |
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10.0 (1 reviews) |
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17.
The 2010 Dating Conference (June 04, 2010)
Authors: AFC Adam (Adam Lyons)•Brad P.•Brother James•Chris Luna•Christian Hudson•David Dupree•DJ Fuji•Glenn P•Jordan Harbinger•Julian Foxx•Magic•Mark Manson (Entropy)•Nick Sparks•Rob (Date Hotter Girls)•Vin DiCarlo•Zach Brownman•Zack Bauer |
Company: Dating Conference
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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18.
The Dating Conference 2010 Online Seduction Training (July 01, 2010)
Authors: AFC Adam (Adam Lyons)•Brad P.•Brother James•Chris Luna•Christian Hudson•Craig Miller•Devon Ash•DJ Fuji•Jordan Harbinger•Magic•Mark Manson (Entropy)•Nick Sparks•Rob (Date Hotter Girls)•Zack Bauer |
Company: Dating Conference
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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19.
Secrets of Transitioning to Sex (July 30, 2010)
Authors: AFC Adam (Adam Lyons)•BadBoy•Brad P.•Daniel Rose•David Wygant•Daxx•Hypnotica•Jerry Tran (The Asian Playboy)•Johnny Wolf•Kosmo•Mehow•Sal Peer (Speer)•Vince Kelvin (Hollywood) |
Company: PUA Summit
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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20.
Instant Attraction Training (August 24, 2010)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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21.
The Guru Black Book (October 29, 2010)
Authors: Action Jackson•AFC Adam (Adam Lyons)•Alex Coulson•Bill Preston•Bobby Rio•Brad Jackson•Brent Smith•Carlos Xuma•Christian Hudson•David Wygant•Dean Cortez•DJ Fuji•Gambler (Richard La Ruina)•John Alanis•Jordan Harbinger•Julian Foxx•Kezia Noble•Lance Mason•Mark Manson (Entropy)•Marni Kinrys•Nick Quick•Playboy (Stephen Nash)•Scot McKay•Sinn (Jonathan Lee)•Vin DiCarlo•Yad |
Company: The Guru Black Book
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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22.
AFC Adam Bootleg Bundle (December 01, 2010)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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23.
Street Seduce (January 01, 2011)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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24.
Understand Attraction (January 01, 2011)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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25.
Breaking Rapport (January 01, 2011)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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26.
Valentine's Day for Singles (February 03, 2011)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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27.
The Attraction Summit (April 16, 2011)
Authors: AFC Adam (Adam Lyons)•Alex Coulson•Damien Deicke•Peter Sun (Sweater)•Vince Kelvin (Hollywood) |
Company: Succeed At Dating
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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28.
Adam Lyons Qualification (June 22, 2011)
Authors: AFC Adam (Adam Lyons) |
Company: Attraction Explained
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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29.
The 21 Convention 2011 (North America) (July 21, 2011)
Authors: AFC Adam (Adam Lyons)•Anthony Johnson (Dream)•Bravo•DJ Fuji•Drew Baye•Jason (Savage)•Keith Norris•Matthew Hussey•Nick Sparks•Richard Nikoley•Right Hand Man•Robbie Kramer•Skyler Tanner•Steve Mayeda (El Topo) |
Company: The 21 Convention
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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30.
The Dating Conference 2011 (September 09, 2011)
Authors: AFC Adam (Adam Lyons)•Brad P.•Brother James•Chris Luna•Christian Hudson•Daniel Rose•David Dupree•DJ Fuji•Glenn P•Jonathan Green (London Paladin)•Justin Wayne•Magic•Nick Quick•Rob (Date Hotter Girls)•Vince Kelvin (Hollywood)•Zack Bauer |
Company: Dating Conference
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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31.
PUA World Summit 2011 (September 24, 2011)
Authors: AFC Adam (Adam Lyons)•BadBoy•David Wygant•Erika Awakening•Hypnotica•Jerry Tran (The Asian Playboy)•Johnny Wolf•Kezia Noble•Mehow•Sal Peer (Speer)•Steve Mayeda (El Topo)•Vince Kelvin (Hollywood) |
Company: PUA Summit
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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32.
Master the Game II: The Psychology Behind the Game (November 18, 2011)
Authors: AFC Adam (Adam Lyons)•Brad P.•Dave M•Don Diego Garcia•Hash (Stylelife Academy)•Hypnotica•Sean Stephenson•Stephen Nash•Steve Piccus (Steve P)•Style (Neil Strauss) |
Company: Stylelife Academy
| Editor Rating | Avg. User Rating |
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0.0 |
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0.0 (0 reviews) |
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