Despite having a late start compared to peers in the industry, PUA Training grew very fast thanks to its aggressive PR strategy and contacts.
Today it is the largest dating company in the UK.
- Company Data
- Trademark Advice & Dating Systems
- Company History
- Books, Courses and Coaching from PUA Training
- News & Media Exposure
Company DataWebsite: PUATraining.com
Founded: November 01, 2005
Founder(s): Gambler (Richard La Ruina)
Affiliated CoachesAdam Lyons (AFC Adam) • Alex (PUA Training) • Amanda Lyons • Angel (PUA Training) • Anthony P (PUA Training) • Dharam (PUA Training) • Gambler (Richard La Ruina) • Gulliver (PUA Training)
Dating Coach Alumni
Trademark Advice & Dating SystemsPUA Training has focused its products and services around teaching people to become "Pick Up Artists". It teaches methods and techniques that primarily originated from the Pick Up Artist community.
History of PUA TrainingPUA Training was the second dating company to be founded in the UK market.
The first, Impact Interaction, founded in early 2004 and referenced in "The Game" was divested by its founders in late 2005 and later disappeared after mis-management by its new owners.
This left the UK market entirely open for PUA Training. The main competition based in the U.S. (Real Social Dynamics, Mystery Method Corporation) and Eastern Europe (Bad Boy Lifestyles) had a disadvantageous cost base having to fly their coaches into the market. This enabled PUA Training to coach students at a lower price point, giving them another advantage.
PUA Training, thanks to its aggressive PR and marketing strategy and these advantages grew into a significant player in the dating coaching industry very quickly.
Some of the better known dating coaches besides Gambler at PUA Training have been Adam Lyons (AFC Adam), Beckster and Kezia Noble. Adam Lyons runs the U.S. arm of PUA Training today with his wife Amanda Lyons.
Beckster and Kezia Noble have left over the years to start up and work on their own dating projects. Beckster left in 2009 and Kezia Noble left in 2010.
PUA Training has recently launched activities in non-English language speaking countries including Germany, Italy and South Korea.
News & Media Exposure
Books, Courses & Coaching from PUA Training
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