Review Detail

Attraction Formula In-Field Pick-Ups
Home Study Courses (Books, DVDs, CDs, MP3/ Video)
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"Useful Add-On to the Attraction Formula System for Beginners."

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The Good
A lot of recorded approaches (24 in total), includes Paul Janka's failed approaches also useful to learn from, clearly demonstrates Janka's key aspects of Attraction Formula system: assertiveness, composure and getting numbers.
The Bad
Not so instructional on developing conversation skills for approaches, the women approached are not the highest quality of women, and the approach style isn't optimum for these.
The Bottom Line
A "no brainer" to buy if you already have the Attraction Formula system, as it completes the course making it easier to learn from.

These videos are also a good start out point for beginners with no experience approaching as the method is straight forward and focused on an easy goal to start with - getting the number. If I could go back to day 1 of 'my journey' these would have been on my study list for that day 1.

If you're already an experienced approacher who gets numbers from women there are better infield videos for taking you to the next level - see our infield videos ranking.


This is the add on infield video demonstrations to go with the main "Attraction Formula System". You purchase it as an upgrade to Attraction Formula at a very reasonable $9.99.

It includes 24 infield videos of around 90 seconds each showing Janka approaching and getting (or failing to get) the numbers of women in the street. Some of the women are in groups, but most of them are on their own. These infield videos were filmed on the streets of Austin, Texas in the U.S.

If you are learning the Attraction Formula system these videos are a no brainer to buy because they will bring the system alive for you and make a big difference in how well you learn it. Seeing what an approach looks like in an infield video translates the seminar material into something very practical you can implement yourself, and eliminates the risk of you misunderstanding how to apply it in real life.

Having said that, let's go through what you will and will not learn in this course and how useful it is.

What Does Janka Demonstrate in these Videos?
Janka's style comes through very clearly in these videos as you see it repeated time and time again. As there are 24 approaches recorded in these videos you get to see patterns in his behavior, of which the most noticeable and instructive are:
  • Being assertive: You see Janka take control of the situation in many scenarios which is especially useful where girls are less responsive or resistant to stopping to talk to him or giving him their numbers. In some situations where it is clear that he isn't going to get the number you get to see him push through regardless.
  • Composure and being relaxed: There are a number of situations where unexpected situations, tests and challenges come from women which you see Paul Janka roll over with ease, not getting flustered, and in many cases turning the situation around for the better.
  • Transitions to getting numbers: You see him use a variety of tactics any many different 'excuses' to getting a number from a girl and setting up potential meets. More on how relevant this is to different men later in this review.
  • Lowering the bar to get the number: Janka uses this technique in difficult situations to get the number when the girl is looking resistant. This is clearly part of the shotgun approach to pick-up, as the numbers will be more 'flaky', but playing the numbers you will get some of these 'soft number closes' to lead to dates.
Something I've always liked about Janka's material is that it is succinct - he doesn't add a lot of fluff, which is great for the beginner, because there is no risk of getting caught up in too many details. With this video training he achieves this by giving you a written breakdown of the key points of each of the approaches which make the difference in the pick-up. Each of these is literally just 5 points with explanations. It's short but sweet and will make it clear to you what you should focus on learning from each pick-up and how to interpret the girls' reactions to him.
Authentic Tell it Like it is With the Failures
One of the great things about Janka's work is that he doesn't try to over hype or embellish how his pick up system works or the results you can expect. This is the same with these infield videos as it is with his other products.

So, amongst the 24 infield videos are 4 which show his failures and rejections by women he approaches in the street. It's unusual for a pick-up artist to show you failure videos, so I applaud this. Often you can learn as much or more from failures than from success. As with the other videos he points out what the problem was with each of these approaches.

Will You Get the Same Results as Paul Janka?
Here is where you need to think a bit about how relevant this is to you.

First, Paul is tall, relatively good looking and well dressed guy. How do you match up to him?

Second, the women he is approaching rate from about 5 to 7 out of 10 in looks and confidence (based on their attitudes and what they are wearing). Perhaps one is an 8. So there are no obviously high quality women. How attractive are the women you are aiming for? How attractive are the women in your chose field of "street pick-up"?

As a result of these facts, Paul gets very few tests from the women he approaches and the conversations are straightforward and down to earth. You see a bit of Paul's Mojo, but he doesn't have to bring it out that much in these situations to get things rolling - I think he'd be using it more in other situations. Note that Paul will tend to get away with more than the average man when it comes to approaching these women in the street. You could say he's shooting at his level or below - not above. This isn't really a fault of Paul, as the fact is that there are not that many highly attractive women walking around the streets during the day and he shot this in one weekend. So it's a reflection of the Austin, Texas reality. In New York, Los Angeles or other large "flashy cities" the girl audience would've been of better quality - personally I would've been more interested in seeing him spend the two days filming in one of those cities.

The question for you is: Are you going to be shooting for women more attractive or less attractive than you? This will give you a clear idea if you're going to see very similar reactions from women or different ones.

This combined with the fact that the Attraction Formula system is quick fire, low investment, play the numbers, will mean that your results will vary depending on how your first impression racks up against the first impression Janka makes (i.e. the impression you make visually even before you say anything).

Keep that in mind if you are currently making an "unattractive first impression". For example, if you're out of shape physically (overweight), and don't dress reasonably, well your first impression is not going to be as good. You may be shooting above your weight in terms of quality of women more often, and the results will vary.

That doesn't mean any of the advice is wrong. It's all good, but you may have to bring more to the table than Paul if you have not yet worked on your fitness, image and style and you want to get similar results with similarly attractive women. If you need help with that check our our ranking of image and style advice.

Best for Someone Who is a Beginner and New to Approaching
In our review of the Attraction Formula we note that the system is best for beginners because it is comprehensive, concise and covers all the skills you'll need well. It's a good system to start with because it simplifies things down a lot. These infield videos fit with that recommendation - they are most relevant to beginners who are learning to approach and get numbers from women, while they take their first steps.

There's a couple of reasons I think you'll get less value from these videos if you are already relatively good at approaching and getting numbers from women (intermediate or better level).

First, they are very repetitive in terms of the approach Janka takes and the conversation is not very elaborate relying more on the basics of rapport than anything else. While for beginners I think this is good because it keeps things simple, if you have some approaching experience and are already doing okay it's not going to help you to improve your conversation skills very much.

Second, if you want to meet high quality women (8s or above on a 10 scale rating), the videos don't demonstrate the challenging (and interesting) conversations you typically have with them upon street approach. Also since Janka takes a shotgun 'high efficiency/ low investment', not 'best conversion' approach it isn't suited to meeting the most attractive women. No matter where you live there are a limited number of highly attractive women walking the streets, so you start to want to focus on converting the few girls you see and approach that are high quality. This system isn't optimized to make the most of a smaller number of opportunities (it requires a volume of women and approaches).

The Bottom Line
These infield videos are an essential add-on if you have bought the Attraction Formula, everything will make more sense to you, and they are inexpensive at $9.95.

The material is best suited to men without much experience of approaching and getting numbers. If I was starting out to learn to approach from zero all over again, I would have loved to have these videos on day one. It would have got me out, approaching and learning quickly, and playing the numbers, got me out on dates most nights of the week etc. That leads to rapid transformation.

If you're considering these infield videos to perfect your approaching skills, there are more relevant products out there for you. Check out the top courses on our ranking of infield video trainings to learn more.

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