He moved to Boston for his education at Harvard, and went straight into entrepreneurship after leaving school. He had some business success but eventually after 5 years the company he founded went bankrupt and he was left in a less than perfect financial situation.

At the same time, as he was in his twenties he says he was relatively successful with women compared to the average guy (sleeping with 30 women by his mid-twenties). However he remembers being frustrated many times with opportunities he missed at the time.

He moved to New York City after his first stint with his own business and worked at a hedge fund as well as a tutor going forward. He says he was amazed by the number of attractive and beautiful women in the streets of New York city when he arrived.

When he arrived in New York as a consequence he naturally began to spend more time chasing women and developed a relatively extreme player lifestyle.]]> In NYC Paul Janka spent a lot of time picking up women, and became pretty good at it. Soon, he met another player, who had similar goals and they began swapping notes, theories and learning from each others mistakes and successes.

His circle of friends were well aware of his playboy lifestyle because he constantly had new women at the parties he held or was invited to. This gained him a reputation and he was quite open about his lifestyle.

In 2005 Paul Janka wrote a personal piece for fun to share with his friends. It was named 'Getting Laid in NYC' (you can download it here) and related some of his 'playboy' learnings, with some humor added in. He sent it to some of his friends, many of which were from his Harvard or hedge fund days and working in the investment banking industry.

Although he didn't know it at the time, this was the spark that would set himself up for a lot of media exposure later on.

A couple of years later he discovered that the document had been circulated around and a lot of people had read it. Bankers would even use it when planning their dates and talking amongst themselves, asking themselves "What would Janka do?".

The document got indexed by Google at this time and a reporter from "Psychology Today" found it. Janka did a piece with them on the subject of meeting and dating women.

Shortly afterwards one of the girls he had got the number of happened to find it when she Googled his name. He says today that he honestly felt a good connection with her. But having seen the document she got enraged, thinking he wasn't serious about her and was just picking her up like all the other girls. He managed to get her out for coffee, and at this point discovered she was a producer with "Today".

Just one of life's coincidences. She suggested that they do a piece on him, and when he agreed and went ahead with it, it sparked a series of appearances on TV shows (See News & Media items for video footage at bottom of page).

The biggest of these was with Dr. Phil where he had a cam and microphone strapped on him to walk around NYC and pick up women live. He gave a pretty good performance, getting girls numbers, which sparked more interest in him.

Paul is known for his direct honesty, which comes across in these TV appearances. He tells many stories where it didn't work out with women as well as the many stories where it does. He also tells it exactly how he sees it.

In 2007, Paul Janka wrote an eBook entitled Attraction Formula. He relayed his experiences and his transformation from a "20-year old virgin to a playboy who have slept with 146 beautiful women". After the success of the product, Janka continued to pursue his career as a dating coach through his company (also named Attraction Formula, recently re-branded "Janka Method").

Thanks to the book and media appearances Paul Janka became a talk-piece on websites such as Gawker.com and continued to receive a lot of media attention in New York. In 2008 when a girl met him under the pretense of wanting to date him (but with her own journalistic agenda) she later accused him of sexual assault to Gawker. This generated a lot of attention with both negative and positive comments aimed at Janka. The girl never pressed charges.

Although many admire him and follow his advice, some are just plainly offended by his approach to women, even calling him a "sex creep". As far as criticism goes.

However, no matter what people may say, there is no denying that Paul Janka's advice has been demonstrated as effective on live TV - which is not the case for most dating coaches (see below in Evidence of Dating Skills).