AFC Adam (Adam Lyons)
        OverviewSummary Personal Data Trademark Advice & Personal Quotes Biography Evidence of AFC Adam (Adam Lyons)'s Dating Skills Notable Media Appearances Books, Courses and Coaching by AFC Adam (Adam Lyons) SummaryAFC Adam (Adam Lyons) appeared as an increasingly popular dating coach from the pick up artist community in 2007. He is affiliated with PUA Training, although he has built his own independent reputation over the years.
Personal DataCommercial Alias Name: AFC Adam Real Name: Adam Lyons Date of Birth: September 12, 1980 (Age 31) Height: 6.0" Nationality: British Gender: Male Profession(s): Pick Up Artist (PUA) • Dating Coach
Twitter Account:
Affiliated Dating Companies:PUA Training
Concepts and TechniquesAdam Lyons is well known for making a lot of use of pre-selection and social proof, concepts first introduced by Mystery, but where Adam took the concepts to extreme ends. At the height of his involvement with “Project Entourage” (see bio for more info) he would regularly be accompanied to clubs with 20 to 30 good looking women.However Adam does have good all round skill set including being able to do cold approaching with success during the day and at night without being part of a large social group. For Adam however the effort / reward ratio of building a large entourage was a much more logical and efficient use of his time. His friends that are former or current PUA Training, Mystery Method and Love Systems instructors claim he is a lot better at conventional game than he lets on and it is reasonable to believe this since he needs to be skilled in order to approach women in the first place in order to get their contact details before he can invite them out in the first place. The methods that Adam has taught have evolved over the years although they have always involved using pre-selection and social proof to some extent. He often advocates doing lots of short sets in a bar or club in order to build instant social proof before approaching the women you are interested in or waiting until they approach you out of curiosity. One of the formula's he has taught in the past is:
Another formula is (C-R) + Q + S = A
Personal Quotes“A large part of attraction is being comfortable with yourself, and happiness really does come from within. No matter what you read hereon in, no other person on this planet can ever make you as happy as you can make yourself, and as long as you are prepared to accept yourself for who you are, other people will too”.“Democracies are ruled by the greatest social leaders, who gain their position, through the approval of the most followers... ...their ability to manage social networks and influence others makes them the ultimate social leaders”. “Pre-selection is the idea that if you have people surrounding you that want you, others will begin to want you”. “What this boils down to is that if you are looking to meet members of the opposite sex, your chances improve by taking other members of the opposite sex with you”. “Possessing your own goals and ambitions can be a great way of demonstrating an attractive, unneedy nature and shows you to be well grounded in life”. “A brilliant man named Stephen Covey once said, ‘Begin with the end in mind.’ Knowing what you want out of any endeavor before you take it on is the best way to walk away with results you can be proud of”. “Approach anxiety is something everyone new to game has to deal with. And it’s necessary. After all, if you don’t deal with that discomfort, you are never going to get better with women”. “Some people are just more interesting. For others, all they need is their desk job, a small group of normal friends, and enough freedom to hit the bars on the weekends. Okay, that’s great, but there are others of us that just don’t find satisfaction in a simple lifestyle”.
BiographyPersonal LifeAdam had the experience of being voted least likely to ever get a girlfriend in high-school. As a kid his hobbies included playing Dungeons and Dragons, Warhammer and Live Action Role Playing and it seemed that this prediction would come true until he discovered the pick-up artist community in 2005. Before his dating career Adam worked several different jobs including creating weapons and armor for live role playing events as a prop technician and a period working as a PR Manager for various companies helping people and businesses get media exposure. He still enjoys his old hobbies of role playing and computer games as well as holding an interest in horror movies. In June 2009 he married Amanda Torres (now Amanda Lyons). They had been dating for over 2 years at the time. Dating Advice CareerAfter first discovering the pick up community Adam, by his own admission, spent a lot of time reading forums and material before taking action around 2006. He struck up friendships with many PUAs (Pick Up Artists) from the London Seduction Society as well as PUA Training and Mystery Method / Love Systems instructors. He decided to take on the alias name AFC Adam since he still considered himself an AFC (Average Frustrated Chump – someone who is no good with women). Adam was working in PR and club promotion when he realized that he could get much better results by using 'social proof' to generate attraction and guarantee a steady supply of girls in his life. Together with Mr. M (Jim Stark) and Sheriff from Love Systems he started Project Entourage. This was a party and club promotions company that got them paid to bring hot women to clubs in order to improve the atmosphere and help those clubs get a good reputation. At this time, people saw how successful he was and started asking him to teach them. This is when he first started speaking at Mystery Method and Love Systems bootcamps and started teaching pick-up, eventually teaming up with PUA Training. In 2007 he was asked to present at the PUA Summit in the USA which greatly increased his profile amongst U.S. PUAs. Adam’s style, which he named social circle game was quite new at the time and he quickly became popular with his plain speaking presentation style. Amanda Lyons (then his girlfriend Amanda Torres) joined him to take up coaching herself in 2008 with PUA Training. They have since increasingly run seminars, bootcamps and other coaching activities together.
In 2009 he moved to Austin, Texas in order to head up the development of the U.S. market for PUA Training. In 2010 he also began promoting his own Attraction Explained business with Amanda Lyons, while continuing to run PUA Training bootcamps.
Adam has had a relatively short career as a single pick-up coach and married Amanda in 2009. Within two years he had built up a very high profile, using his PR experience. Awards ReceivedAdam has been given awards by several organizations that comment on the Pick Up Artist community:
Approval and Respect from Other Dating Coaches"Adam's better than me in a number of situations. I've seen Adam do things I couldn't imagine doing, he's picked up some of the hottest girls I've ever seen in some of the most difficult circumstances. I've seen him go into 10 sets, 2 girls 8 guys and take the girl. He's just amazing."Mr M (Jim Stark) - Love Systems instructor
"Unlike Adam, most people in the [pick up artist] community are either marketers who copied Mystery’s system and really don't have a clue or creepy pick up guys. It's a shame we didn't get the chance to hang out we have a very similar real style and it would have been fun!!"
"Anyone around LA, I highly, HIGHLY want to encourage you to GO SEE ADAM at Johnny Wolf's Monthly Gathering!!! Adam is truly awesome, and YES, he will be part of the headline for the Summit, GO SEE HIM. You probably have seen him on the Rules of Seduction UK Channel 4!"
"I met AFC Adam in Dallas. He went out with us one night. He's fucking amazing!!! One of the best I've ever seen. Great teacher as well. He spoke one of the days of the bootcamp and it was great stuff. He's amazing to watch in field." Girls AFC Adam (Adam Lyons) has Been Involved withAdam kept a low profile as to who he was dating when he was learning to pick up, although there are many pictures of his “Project Entourage”.In 2007 Adam picked up a Big Brother celebrity, Shabnam, the night she left the house. It was covered briefly in the UK press. From 2008 he was dating Amanda Torres exclusively, who became his wife, Amanda Lyons, in June 2009. Notable Media AppearancesWatch Videos of AFC Adam (Adam Lyons) in the MediaAdam has been featured in the Channel 4 documentary "The Rules of Seduction" as well as being interviewed or featured in, FHM, The News of the world, The Sun, The Independent, Kerrang, The Daily Star, Glamour Magazine, Maxim, Arena, The London Paper, The London Lite, and The Star. Books, Courses and Coaching by AFC Adam (Adam Lyons)
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